Launch Raft
Job Description
Position Overview
We are seeking a dedicated Social Media Marketing Manager to enhance our brand's presence specifically on Instagram and Facebook. This role focuses on creating engaging content, managing posting schedules, and optimizing hashtag strategies to increase visibility and engagement across these two key platforms.
Key Responsibilities
- Create and publish compelling content for Instagram and Facebook accounts, maintaining a consistent posting schedule
- Develop platform-specific strategies to grow followers, engagement, and brand awareness
- Research and implement effective hashtag strategies to maximize content reach and discoverability
- Monitor social media trends and adapt content accordingly to keep our brand relevant
- Track performance metrics and provide regular reports on growth, engagement, and ROI
- Respond to comments and messages, fostering community engagement
- Collaborate with the marketing team to align social media efforts with broader marketing initiatives
- Stay updated on Instagram and Facebook algorithm changes and best practice