Job Summary

Analyze brand positioning and consumer insights

• Shape and communicate our vision and mission

• Translate brand elements into plans and go-to-market strategies

• Lead creative development to motivate the target audience to "take action"

• Establish performance specifications, cost and price parameters, market applications and sales estimates

• Measure and report performance of all marketing campaigns, and assess ROl and KPIs

• Monitor market trends, research consumer markets and competitors' activities

• Oversee new and ongoing marketing and advertising activities

• Monitor product distribution and consumer reactions

• Devise innovative growth strategies

• Align the company around the brand's direction, choices and tactics