We are looking for a Head – Brand Marketing to lead and redefine how India books and experiences bus travel through AbhiBus. In this role, you will blend data-driven performance with emotive storytelling to scale the AbhiBus brand, strengthen market leadership in the online bus ticketing space, and own the end-to-end marketing journey for the modern bus traveler. You will be the brand custodian for AbhiBus—ensuring it is not just a transactional booking platform but a trusted companion for every bus journey across India.
 

Key Responsibilities

1. Brand Stewardship & Narrative
• Architect AbhiBus’s brand positioning, visual identity, and voice to resonate across
diverse traveler segments and regional markets.
• Ensure AbhiBus is perceived not as a commoditized booking tool, but as a premium,
reliable, and traveler-first brand throughout the booking and travel journey.