InterGlobe Aviation Ltd

Job description

The Role:
We are seeking a passionate and data-driven Senior Manager, Growth, to join our dynamic team. You will play a pivotal role in accelerating our direct-to-customer (D2C) revenue growth by leading innovative growth initiatives and fostering collaboration across various departments.

Responsibilities:
•    Develop and execute a comprehensive D2C growth strategy, focusing on acquiring new customers, engaging existing customers, increasing customer lifetime value (CLTV), and driving brand loyalty.
•    Lead the design and execution of growth-hacking experiments using A/B testing and data analysis tools (e.g., Adobe Target, Adobe Campaign).
•    Work closely with cross-functional teams including engineering, design, analytics, marketing, commercial, revenue management, and user experience to translate growth strategies into actionable projects and product enhancements.
•    Leverage user-centric design principles and customer behavior analytics to identify opportunities for improvement across the customer journey.
•    Analyze user data and key performance indicators (KPIs) for D2C channels to measure product effectiveness in generating revenue, identify areas for improvement, and A/B test different functionalities.
•    Stay up to date on the latest trends and innovations in airline marketing, customer experience (CX), and growth hacking methodologies.
•    Communicate effectively with cross-functional stakeholders at all levels and present findings and recommendations effectively to them.