About the job
We are seeking a highly motivated performance marketing & client servicing executive to lead the management of digital campaigns and optimize performance marketing strategies. The successful candidate will be responsible for ensuring seamless client communication while maintaining a strong focus on data-driven results and interpersonal relationship management.
Key Responsibilities:
A. Campaign management and optimization:
1. Plan, execute, and optimize multi-channel paid media campaigns across platforms including Google Ads, Meta Ads, and LinkedIn Ads.
2. Monitor and analyze campaign performance metrics utilizing tools such as Google Analytics and Meta Business Suite.
3. Implement rigorous A/B testing strategies to enhance conversion rates and Return on Ad Spend (ROAS).
4. Manage advertising budgets effectively to ensure optimal allocation and maximum return on investment (ROI).
B. Client servicing and communication:
1. Serve as the primary point of contact for clients, developing a deep understanding of their business objectives and marketing goals.
2. Develop, curate, and present comprehensive campaign reports, providing actionable insights and strategic recommendations.
3. Address client concerns proactively to maintain high levels of satisfaction and long-term retention.
C. Strategy and collaboration:
1. Stay abreast of the latest digital marketing trends, platform updates, and industry best practices.
2. Collaborate closely with internal teams to ensure the cohesive execution of digital strategies across all departments.
Professional benefits:
1. Diverse portfolio: The opportunity to work with an extensive range of clients across various industries.
2. Work environment: A collaborative, professional, and growth-oriented atmosphere.
3. Compensation: A competitive salary package supplemented by performance-based incentives.
Skill(s) required
Marketing StrategiesPerformance Marketing