Topline & Bottom line achievement

- To Drive Mega brand Growth and Performance

- Optimize Promo spend for Desired ROI

- Prepare Brand Wise Quarterly Visual Aid:

o Brief ad agency on the product

o Evaluation and selection of draft concept out of 3-4 designs submitted by the agency

o Evaluate a detailed Visual Aid with the agency before finalization

o Send the visual for printing

o Coordinate with printer and logistics vendor for dispatch of Visual aid before 1 week of the planned quarter.

- Quarterly communication of Visual Aid to the field force

o Prepare business plan (quarterly) booklet for field which includes the explanation and detailing talk of the visual aid and inputs.

o Periodical circulars about brand’s achievement, market trends etc to keep the field sales team abreast of the current information and motivate them to go for the call.

o Conduct Quarterly briefing sessions of .5 – 1day in each zone to ASM’s on brand communication/ inputs.

o Monthly planned visit to select areas for review meetings to further reinforce brand communication.

- Promotional Material; i.e. LBL, Inputs etc on a timely basis for effective marketing

o Allocate promotional budget brand wise and promotional mode wise

o Plan for quarterly inputs and mode of inputs

o Vendor selection

o Negotiate with multiple vendors for cost effective input selection

o Coordinate with selected vendor on agreed time, quality and quantity supply of inputs.

o Allocate inputs geography wise.

o Coordinate with vendor and logistics vendor to ensure timely dispatch to the field as per allocation

Continuous monitoring of the planned activities and reorganization of promoted initiatives to improve cost without affecting top line.

Job Summary
We are looking for dynamic and experienced Group Brand Manager responsible for identifying new product opportunities, developing business cases, and implementing positioning strategies within designated budgets and organizational guidelines to achieve the market share and revenue targets of the specific vertical. Overseeing the creation of promotional materials, conducting launch meetings, and ensuring effective marketing plan implementation. Providing mentorship to team members and collaborating with sales teams and healthcare professionals to drive Continuing Medical Education (CMEs), aiming to meet market share and revenue targets.
 

Roles & Responsibilities
• You will be responsible for New Products conceptualization and planning by gathering feedback on unmet therapeutic needs, identifying new product opportunities, and presenting business cases to the vertical head and country head for timely product selection, aligning with long and short-term objectives.
• You will be responsible for New Products Launch Planning by preparing product manuals, designing positioning strategies, and overseeing successful product launches through effective communication and collaboration with regional sales teams.
• You will be responsible for Post-Launch Audit of New Products by coordinating with sales teams, reviewing performance, and initiating corrective actions when necessary to ensure new products meet or exceed sales projections.
• You will be responsible for Branding and Promotions by conducting market research, finalizing positioning strategies, and overseeing effective promotion strategies by collaborating with ad agencies and implementing marketing plans in alignment with business goals.
• You will be responsible for Continuing Medical Education (CME) Programs by identifying CME needs, inviting speakers and doctors, and ensuring successful execution of CME programs to establish lasting relationships with healthcare professionals.
• You will be responsible for leading and developing the team by conducting performance appraisals, mentoring team members, and collaborating with HR for recruitment and talent development to maximize team performance and retention.
• You will be responsible for sales planning and review by gathering feedback from regional sales manager (RSMs), devising region-specific strategies, and incorporating regional needs into the product plan to enhance overall performance.