WHAT YOU'LL DO

As Commercial Business Analyst, you are responsible for driving the strategic insight work and analysis of our merchandising through advanced data, customer and consumer insights in regard to our product. You will independently be able to set the scope and initiate analysis deepening on the need of the merchandising organization, demonstrate leadership, analytical prowess, and a deep understanding of industry trends.​

​You have a deep interest in retail analytics, inventory optimization and merchandising strategy development. You are customer and sales-driven professional with a strategic mindset. You thrive working in a fast pace, in and agile environment. You are natural team player that strives to foster collaboration across channels, roles and functions.​

Key responsibilities​

• Conduct in-depth analysis of sales trends, customer behaviors and market dynamics to identify growth opportunities and areas for improvement; using statistical models and forecasting techniques to drive data driven decision-making.​

• You stay abreast of industry trends, competitor product strategies, and emerging technologies to challenge current plans, maintain competitive advantage and support executional excellence by supporting with market intelligence in how to position, activate and optimize our offers.​

• Analyze (and align with Customer Activation) SEO insights to support the SEO with our assortment strategy in close collaboration with merchandising managers / ecommerce leads as well as drive insights to support assortment strategy for all our channels; retail, digital and marketplaces.​

• You drive projects and build business cases for new product categories, sales channels and other business opportunities to support new sales and profit growth.​

• Follow up on our full (omni, retail and ecom) commercial initiatives and build strong case for improvement in our discount strategy, leveraging web analytics, customer insights, sales and cost data; enabling best possible commercial decision.