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Assistant Manager Digital Marketing ×
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Assistant Manager Digital Marketing
Nexgen private limited
  • 4 - 6 yrs
  • 50,000 - 60,000 / month
  • Ajmer
  • Excellent English E-Commerce / Digital Marketing strategy Excellent Presentation
    • Full Time
    graduate
    4 - 6 yrs
    50000 - 60000 / month
    1
    Nexgen private limited
    Full Time

    Working Type : Work From Office
    Job Description :

    Job Description

    • Build Digital yearly plan and budget for the hotel across Direct & Indirect channels
    • Contributing to Hotel Strategy, working closely with key stakeholders from Marketing, Sales, Revenue, PR, F&B
    • Develop quarterly and yearly e-commerce and digital marketing plans covering all digital channels and levers (Direct and Indirect)
    • Plan and execute all digital marketing activities including but not limited to SEO/SEA, emailing, social media, display, Metasearch and influencers
    • Reporting and Analysis of Web Direct and Indirect performance
    • Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
    • Ensure hotel’s presence across key Social platforms relevant to the source markets and social content production
    • Handle the CRM and email Marketing with the third party tool for Rooms, F&B and other outlets in line with the strategy and corporate guidelines
    • Monitor and assist in ensuring Rate parity together with the Revenue Director/Manager throughout all distribution channels
    • Manage Hotel’s online reputation
    • Review and monitor hotel’s competitor set on a regular basis and maintain competitiveness in terms of content quality and offer appeal
    • Identify trends and insights, and optimize spend and performance based on the insights
    • Brainstorm new and creative growth strategies
    • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
    • Ensure Accor App visibility and usage uplift across the hotel
    • Collaborate with agencies and other vendor partners
    • Evaluate emerging technologies. Provide leadership and perspective for adoption where appropriate
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