Accenture

Job Description:-

A product management analyst, also known as a product analyst, helps product teams develop products by providing data-driven insights. They analyze data about users and markets to identify areas for improvement and help ensure products meet user and business needs. 

Roles and Responsibilities: 

• Product Marketing Strategy: o Develop and implement product marketing plans, including positioning, messaging, and promotional strategies. o Collaborate with product teams to ensure a clear understanding of product features, benefits, and market differentiators.

• Content Development: o Create and manage compelling content for product launches, campaigns, and promotional materials across multiple channels, including digital, print, and social media. o Ensure all communications align with Client’s brand guidelines and resonate with target audiences.

• Stakeholder Engagement: o Work with internal stakeholders, including sales, product, and marketing teams, to ensure unified messaging and objectives. o Act as the primary point of contact for product-related queries and communications within the organization.

• Campaign Execution and Monitoring: o Execute integrated campaigns to promote products, collaborating with creative teams and external agencies as needed. o Track and analyze campaign performance, providing insights to optimize future initiatives.

 • Market Research and Insights: o Conduct market research to understand customer needs, industry trends, and competitor activities. o Use insights to refine product positioning and tailor communication strategies.

• Crisis and Issue Management: o Manage product-related communications during crises or issues, ensuring timely, clear, and accurate messaging