Freshersworld
Job Description
We’re looking for a highly motivated and curious marketing trainee who takes a genuine interest in the career journey of young India. This role will directly support the product and content marketing strategy for Freshersworld, working closely with leadership to shape how we reach, engage, and empower our audience.
What You’ll Do
● Content Ideation & Strategy: Brainstorm content formats (Videos, articles, social media, campaigns, microsites, email) that resonate with freshers and early-career job seekers.
● Product Positioning Support: Help articulate Freshersworld’s unique value proposition across job search, skill development, and employer branding.
● Market Research: Track competitor platforms, trends in fresher hiring, user behavior, and campus recruitment strategies.
● User Empathy & Persona Building: Work with data and community insights to shape personas and content targeting.
● Experiment & Report: Run small-scale experiments on content formats or messaging and report outcomes to guide decision-making.
● Build and Maintain Candidate Database: Increase candidate registration and application database, and clean up databases for improved hiring. Tracking and reporting of database.