TeamLease HRtech
Job Description
We’re seeking an energetic and detail-oriented Marketing Executive to support marketing campaigns, conduct market research, and contribute to building strategic contact databases. This is a launchpad role for someone eager to learn B2B marketing and contribute to meaningful demand-generation initiatives.
Key Responsibilities
● Assist in building and cleaning B2B lead databases using tools like LinkedIn, ZoomInfo, and Excel/Google Sheets.
● Conduct secondary research on target industries, personas, and competitive positioning.
● Support content and campaign teams with email list segmentation and campaign setup.
● Monitor competitor marketing activities and prepare market intelligence briefs.
● Collaborate with digital, SEO, and content teams to align outreach with audience insights.
● Contribute to social media, event promotion, and basic analytics reporting tasks.